Whether buying online or in the store, consumers today want more control over their shopping experience. If they could have greater control, the number one aspect that consumers would change is the frustration of waiting in a long checkout line in store.
Last week, my retail technology-related travels took me closer to home than usual – to Boston, the city where I was born and still live within a reasonable drive. I visited the old homestead to attend the official opening of CVS Health’s new Digital Innovation Lab.
Combatant Gentlemen has launched The Groom's Suite, an online dashboad offering suits starting at $160 and tuxes starting at $200, to attract budget-conscious brides and grooms who prefer to buy rather than rent.
Brian Tilzer, senior VP and chief digital officer of CVS Health, sat down with Chain Store Age at the opening of the CVS Digital Innovation Lab in Boston to discuss the strategy behind the lab and CVS’ larger goals for transforming health care through digital technology.