Providing an omnichannel customer experience is one of the most rewarding and challenging efforts a retailer can undertake. I recently spoke with David Stover, global head of business-to-consumer omnichannel solution management for Hybris, about some of the benefits and difficulties operating in the omnichannel space presents retailers.
If there was ever any doubt of mobile’s essential role to retail success, the most recent holiday shopping season should put that to bed. Last year, more than 40% of all Cyber Monday sales came from mobile devices. In fact, Amazon stated that almost 60% of its customers shopped via mobile during the 2014 holiday season, with total U.S. sales from its app doubling from 2013.
At this year’s Mobile World Congress in Barcelona, established players such as IBM and Qualcomm and nimble startups including Imersivo and Compass.to showed off innovations in augmented reality, mobile payments, clienteling, and more, offering tools for employee empowerment, data-driven decision-making, true omnichanneling retailing, and beyond.