A lot of attention has been paid to a variety of technologies currently disrupting retail, like beacons and wearable devices. Here are three technologies still in the development phase that hold potential to radically disrupt retail, and even life as we know it, in the next 10 years:
The shift towards an omnichannel retail environment is no longer a theory; it’s a reality that customers are expecting higher levels of customer experience and savvy retailers are responding to as fast as they can. As the lines between brick-and-mortar, online and mobile shopping continue to blur, retailers must deliver an exceptional customer experience across all channels.
The success or failure of any business in this crowded and complex marketplace comes down to whether business goals are met – maintaining customer loyalty is chief among them. However, many retailers are beginning to confuse loyalty with promotions, loyalty cards and awards, undermining brand equity rather than building stronger ties with their customers.