A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.
Digital shopping solution-provider Fluid Inc. said Tuesday that it has been selected by Brooks Brothers to leverage Fluid Configure, its product customization platform, to offer its online shoppers custom-tailored shirts and suits.
Using Experian Marketing Services’ comprehensive cross-channel capabilities to help improve customer experience and drive engagement, JoS. A. Bank Clothiers and Experian received a Database Excellence Award from the National Center for Data Management (NCDM).
HR solution-provider PeopleAnswers and Canada-based Town Shoes, which sells under Town Shoes and The Shoe Co., announced Tuesday that Town Shoes will use the PeopleAnswers pre-employment and employee selection solution in its 124 stores across Canada.