For five-store women’s specialty retailer Ooh La La Boutiques, maintaining strong customer awareness is critical for successfully competing with larger, more established brands in its crowded vertical.
Crocs will implement Centric Software’s product lifecycle management software. Crocs will implement the full Centric 8 PLM suite to manage its product development process, including concept, design and sourcing.
CVS is adding a feature to its mobile app that allows customers to check for potential drug interactions by comparing over-the-counter medications they buy with existing over-the-counter and prescription medications they already take.
David’s Cookies competes in a crowded marketplace and even encounters issues resulting from its own brand fragmentation. Trying to locate and convert leads around the world is understandably a huge marketing expense typically involving lots of time and travel. But since implementing the Ariba Discovery trading platform last year, David’s Cookies has found dozens of new clients with much less time, travel and expense.