Slightly more than half of consumers (51%) said they would be more likely to buy something in-store if they received a coupon on their mobile device for that store while nearby, according to a recent mobile commerce survey from RetailMeNot and The Omnibus Company.
In a new report, “The Four Mobile Traps,” usability testing service firm UserTesting.com identifies four common mistakes retailers make when attempting to perform mobile commerce. Following is a brief summary of each “trap:”
The trend to shop on smartphones is growing, with 71% of smartphones owners saying they shop using their mobile device, according to a report by Scava, a provider of mobile, tablet and in-store technologies.
Around the world, consumers want it all, and they want it in the palm of their hand. According to a global study released by First Data, consumers worldwide expect strikingly similar mobile and technology-powered experiences from large and small businesses as well as financial institutions – and their expectations are fueled by skyrocketing smartphone usage.