Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.
Zumiez Inc. will move its e-commerce fulfillment operations from its headquarters in Everett, Wash., to Edwardsville, Kansas, in May to accommodate their growing online business and to increase the speed of product deliveries to online customers.
Genpact, a leader in business process and technology management, announced the transition services started in 2011 have been completed and IT Help Desk production support services are now fully operational as of Jan. 1, 2012 with Dollar General Corp.
SkuLoop, a retail solution provider offering a suite of tools that allows retailers and brands to build their own digital promotions, announced that veteran fashion executive Trent MacLean has joined its board of advisors.
Dillard’s said it has made a strategic investment in e-commerce company Acumen Brands in a move toward enhancing the department store retailer’s website dillards.com, as well as Acumen’s 12 e-commerce sites.
A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.