Customers at malls are actively posting via social media, but leaving out information that could help mall-based retailers. According to a new study from location-based social media monitoring firm Geofeedia, 91% of mall-based social posts lack relevant hashtags and/or keywords, and 8% of posts only contain photos or videos.
Traditionally, when something is printed on paper, it is considered more valuable and “real.” But for Adagio Teas, an omnichannel specialty retailer of gourmet tea, digital promotions are the most reliable.
2015 is seeing enormous growth in the number of product SKUs listed online, and e-commerce and content managers will be tasked with the rapid onboarding of those SKUs. However, adding SKUs alone won’t be enough; they also need to have the right assortment and the right price and deliver a better shopper experience.
Outdoor apparel, equipment and footwear retailer The North Face has collaborated with Jaunt, which provides virtual reality (VR) hardware and software, on an immersive VR in-store experience designed to boost customers’ connection to the outdoors.
The National Retail Federation today welcomed bipartisan patent reform legislation introduced by Senate Judiciary Committee Chairman Chuck E. Grassley, R-Iowa, and Ranking Member Patrick J. Leahy, D-VT, that seeks to protect retailers and other businesses from overly litigious patent trolls.
Uber is reportedly planning to launch a same-day online retail delivery service. According to TechCrunch, Uber has already issued training documents for drivers and couriers who want to participate in the service.
While most observers agree there will not be widespread adoption of technology to accept payments from EMV-compliant payment cards in the U.S. by the October 2015 fraud liability shift deadline, Forrester Research is less optimistic than most.