As newer and more improved technologies continue to create an overwhelming amount data, the ability to manage this data efficiently and cost effectively is no longer an option; it’s an absolute necessity. But big data is still causing major headaches for organizations that don’t have a plan in place.
My latest retail IT-related travels took me to the Retail Experience Center at Microsoft headquarters (in Redmond, Washington), where I toured a simulated shopping mall environment that demonstrated a variety of innovative ways the company is using technology to enhance customer engagement for retailers. Here are the three most interesting solutions from that visit:
Following an e-commerce upgrade, women’s shoe retailer Chinese Laundry is now going to change its e-commerce site to responsive design in the coming months an effort to increase its mobile conversion rate, Scott Cohn, VP president of e-commerce, said during a session at the annual Internet Retailer Conference and Exhibition in Chicago.