As every marketer knows, the era of Big Data is here, and with it comes a huge smorgasbord of opportunities to connect with customers in amazing new ways. For marketers and brand managers, the prospect of knowing more about customers’ lives, habits, and desires than ever before is understandably exciting.
In another sign technology advancements are turning everyday life into the stuff of science fiction, Microsoft recently unveiled a new holographic computer system called HoloLens. Slated for official release this fall, HoloLens layers interactive 3-D holograms on top of the user’s physical surroundings, providing an “augmented reality” experience.
Top of mind for retailers wanting to better engage with shoppers in their brick-and-mortar locations this season are in-location technologies (e.g. beacons) and the personalization tactics they make possible.