Omnichannel specialty fashion retailer Rachel Comey is now accepting payment via EMV-compliant, chip-based payment cards, as well as Apple Pay, in its New York store. Rachel Comey is using EMV- and Apple Pay-enabled, cloud-based mobile POS devices from Highline Software.
Now that the smoke has cleared from the initial release of the Apple Watch, retailers can take a more objective look at how this latest innovation in wearable technology might disrupt customer engagement and the overall customer experience. Here are three thoughts on how Apple Watch could shift the retail landscape.
Self-service kiosks got a nod from the Millennial generation, as a new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout.
When Target announced their collaboration with Lilly Pulitzer last fall, the response was mixed. Many couldn’t wait to get their hands on the Lilly for Target collection, while others felt the collaboration would hurt the Lilly Pulitzer brand. In the end, Target’s website crashed and the collection sold out within the first half-hour in all Target brick-and-mortar stores.