Last week, I looked at the top three trends that disrupted how retailers engage their customers during 2015. This week, I predict the top three trends that will set the course for customer engagement in 2016.
Retailers and suppliers have a new ally in their efforts to unlock actionable insights from the proliferation of data thanks to what Enhanced Retail Solutions contends is groundbreaking new functionality in its Intelligent Retail Platform.
Retailers and hospitality enterprises have a weak point unique to their business – the point of sale (POS) device. Despite significant investment in security, it’s still too easy for cybercriminals to access corporate networks via POS.
Click and collect services are designed to provide an omnichannel shopping experience that combines the simplicity of ordering online and the immediacy of in-store pickup. But according to the Washington Post, this holiday season many retailers’ click and collect offerings have left much to be desired. [Washington Post]
In many ways, 2015 marked the year the customer truly took over. Retailers recognized that constant connectivity and increasingly sophisticated consumer devices have created an environment where customers decide what they want, when and how they want it, and then choose the retailer who can best meet their needs.