360° Brand Exposure: In the mass category, the big-box experience will change dramatically. Traditional aisle-perimeter store planning will be abolished in favor of merchandising and adjacencies based on how people organize their activities and their homes. Store and department access will be designed for occasions, leisurely or time-constrained.
360° Brand Exposure: In the mass category, the big-box experience will change dramatically. Traditional aisle-perimeter store planning will be abolished in favor of merchandising and adjacencies based on how people organize their activities and their homes. Store and department access will be designed for occasions, leisurely or time-constrained.
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