The Flagship Store Powered by Reebok, East Rutherford, N.J.
The New Meadowlands Stadium in East Rutherford, N.J., was designed to make each of its resident football teams -- the New York Jets and New York Giants -- feel at home. The same thinking was applied to the design of the stadium’s 9,600-sq.-ft. retail store. A combination of modern architectural design and the latest innovations in lighting and digital technology allows the space to transform from Jets to Giants overnight. The end result: a team-customized shopping experience for the teams’ respective home games.
Design: Chute Gerdeman Retail, Columbus, Ohio
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