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Holiday Shopping: Online Social Media Sentiment Unwrapped

Learn the role that monitoring online social media “chatter” plays in helping retailers understand buying behaviors and pinpoint insights to drive the next generation of retail.

What Social Media Teaches Us about Holiday Shopping:
Research Paper 

RSR and SAP teamed up to create this Social Media Listening Report. See how data analytics transformed volume of mentions, net sentiment, and passion intensity over Black Friday and Cyber Monday into actionable insights to guide retailers well beyond the two big pushes. Download here.

 

2012 Holiday Shopping Season Unwrapped:
Presentation

View the SlideShare to get a complete look at how consumers are reshaping the biggest retail season. We’ll uncover important trends you need to be ready for in 2013, including mobile wallets. See here.

 

The Future of Big Data and Retail: 
Video Retail Brochure
What is the future of retail? How is data analytics redefining retail in the age of big data? What role does precision retailing give today’s smart businesses? Tune in to the discussion between Chain Store Age editor Marianne Wilson and Lori Mitchell-Keller, SAP SRVP and GM Retail Global Business Unit
. Watch here.

 

Black Friday vs. Cyber Monday: 
Retail Trend Infographic Retail Brochure
While there was a clear winner of the online buzz, it’s also clear that lines are blurring between when each event starts and stops, and that retailers need to find new ways to empower and reward consumers
. Download here.

© 2014