Home Stores

Lowe’s introduces virtual 3-D room remodeling for customers

Lowe’s has launched Lowe’s Innovation Lab, with a goal of creating new technology to solve common consumer frustrations while working alongside start-ups, universities, specialized professionals and other companies. The first concept to come out of the lab is the Lowe's Holoroom, a home improvement simulator that applies 3D and augmented reality technologies to provide homeowners an intuitive, immersive experience in their dream rooms.