Who Won the Online Buzz and Sentiment War?
Sales figures are a short-term measure of success. To measure lasting effects, consumer experience and sentiment are key. Using a sophisticated social media analytics platform, SAP tracked and analyzed consumer sentiment during Black Friday and Cyber Monday. While there was a clear buzz winner, it’s also clear that lines are blurring between when each event starts and stops and that retailers need to find new ways to empower and reward consumers.
To download the report as a pdf click here.