Mobile ad budgets jump 142%
Brand marketer mobile budgets surged 142% between 2011 and 2013. The 2013 “Marketer Perspectives on Mobile Advertising” study from IAB and Ovum also shows that three-quarters (74%) of 300 surveyed brand marketing executives who currently use mobile advertising expect that their companies’ mobile advertising spend will increase in the next two years.
Report: Retail top category utilizing location powered advertising; geo-fencing most popular
While the percentage of retailers who think they know about their customers is rising, fewer retailers think they are proficient in using that knowledge for marketing purposes. According to a new study from RSR Research, “Retail Marketing 2013: Organizational Drift,” 36% of retail marketers said their customer loyalty program is a foundational element of their marketing strategy in 2013, compared to 32% last year.
Pier I Imports names former J.C. Penney exec as executive VP of marketing
Pier 1 Imports has named Eric Hunter as executive VP of marketing, responsible for the company’s brand image and integrated marketing efforts.
Things Remembered taps former David’s Bridal exec as CMO
Personalized gifts retailer Things Remembered announced the appointment of Catalina Maddox-Wagers to senior VP, chief merchandising and marketing officer, effective Sept. 3.