Marketing

Aug 01, 2014
Meijer is running an omnichannel back-to-school promotion offering Back-to...
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Jul 31, 2014
Consumers like the Firefly feature that lets users of the Amazon Fire...
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Jul 31, 2014
he Wet Seal Inc. has named Iris Mobile as its mobile messaging agency....
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Jul 31, 2014
Target is the grocery brand with the highest positive consumer sentiment...
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Jul 31, 2014
Babies “R” Us has introduced a comprehensive series of services and...
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Jul 31, 2014
Whole Foods plans to expand its loyalty, marketing and home delivery...
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Jul 31, 2014
Dollar General, in partnership with Coupons.com, completed the successful...
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Store of the Week

Fendi, New York City

The Italian luxury brand Fendi gets social in Manhattan’s SoHo neighborhood, opening a pop-up whose brick walls are adorned with neon hash tag signs. More...

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Marketing Surveys & Reports

Survey: One-in-five in-store customers are connected
Eighty percent of U.S. consumers use the Internet when they shop. And the fourth annual research study of shopper behavior by Cisco Consulting Services revealed the percentage of “Über-Digitals” shoppers, who regularly use their smartphones for their shopping decision-making, nearly doubled to 18% of the sampled population.
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Report: 2013 breaks records for holiday email transactions, volume, revenue
The volume of emails sent by marketers increased nearly 13% during the 2013 holiday season compared with the 2012 holiday season, which also saw record highs in volume.
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Marketers on the Move

Zappos redesigns website, names new artistic director
Zappos Couture is launching a redesigned web presence with artistic direction and editorial from new artistic director Andre Leon Talley.
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Build-A-Bear Workshop names Coke exec new CMO
Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.
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