Marketing

Mar 20, 2014
Duane Reade and Poncho, a personalized weather-forecasting service that...
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Mar 20, 2014
Wal-Mart is offering its largest outdoor living, lawn and garden event of...
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Mar 20, 2014
Lands’ End is introducing the Lands' End "How to Spring" campaign.
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Mar 20, 2014
Net-A-Porter.com topped all competitors across all retail verticals for...
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Mar 20, 2014
Lowe’s is partnering with lawn product provider Scotts and digital agency...
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Mar 19, 2014
Nine-in-10 (91%) women conduct online research prior to making a purchase...
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Mar 19, 2014
Sam's Club and Amazon.com deliver the best customer experience in the...
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Store of the Week

Time Warner Cable, New York City

Time Warner Cable’s flagship in Manhattan offers shoppers a customer-centric, digitally savvy experience, complete with a large video wall, interactive product demos, a digital fireplace, and several large 21" tablets that combine product learning with Internet browsing. More ...

 

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Marketing Surveys & Reports

Survey: One-in-five in-store customers are connected
Eighty percent of U.S. consumers use the Internet when they shop. And the fourth annual research study of shopper behavior by Cisco Consulting Services revealed the percentage of “Über-Digitals” shoppers, who regularly use their smartphones for their shopping decision-making, nearly doubled to 18% of the sampled population.
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Report: 2013 breaks records for holiday email transactions, volume, revenue
The volume of emails sent by marketers increased nearly 13% during the 2013 holiday season compared with the 2012 holiday season, which also saw record highs in volume.
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Marketers on the Move

Zappos redesigns website, names new artistic director
Zappos Couture is launching a redesigned web presence with artistic direction and editorial from new artistic director Andre Leon Talley.
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Build-A-Bear Workshop names Coke exec new CMO
Build-A-Bear Workshop, Inc. has appointed Gina Collins to the position of chief marketing officer, effective Jan. 20, 2014. Collins will lead the Build-A-Bear marketing, public relations, entertainment and creative teams to drive sales growth and profitability.
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