New Balance, NYC

New Balance has brought its “Experience” format to North America, opening a 4,000-sq.-ft. space in Manhattan’s Flatiron District. The store has a modern look and restored original brick walls and floor-to-ceiling columns are combined with an updated red and grey color scheme and vibrant product photography. Using vintage and modern images, it serves as a timeline of New Balance’s past, present and future.

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© 2014