Gap’s China stores debut along with an online retail store

Shanghai, China -- Gap announced late Wednesday that its first four wholly owned Gap stores have debuted in China, along with the launch of its online retailer store

Each store will house all Gap collections: Gap, GapKids, Baby Gap and Gap Body.

“Gap is the first American retailer in China to offer a single style destination for the entire family,” said Redmond Yeung, president of Gap China. “We are excited to introduce Gap’s cool, modern American designs to Chinese consumers. I believe customers will be extremely pleased with fit, quality and the affordable style of our clothes, including our newest and most successful product, the 1969 Premium Jean.”

Gap opened its first flagship store in Shanghai on Thursday on one of Shanghai’s premier shopping high streets. A second, two-level flagship will open in Shanghai in the next several weeks.

Gap will open two stores in Beijing on Nov. 13, according to the retailer. All stores are opening around the theme of “Let’s Gap Together,” celebrating the coming together of China and the United States.

The company said it also expects to eventually add its other brands, such as Old Navy and Banana Republic.

Login or Register to post a comment.