Fools Errand: Downsizing Your Stores is No Panacea
By Tom Mullaney, Huntley, Mullaney, Spargo & Sullivan, Inc.
In the last decade, electronic commerce (e-commerce) has grown relentlessly. As more consumers have access to the Internet and have become more comfortable with purchasing products and services online, many e-commerce businesses are enjoying double-digit sales growth year after year – and there is no slowdown in sight.
Panic is probably too harsh a term, but more and more retailers are getting very concerned about the negative operating leverage that results from lower sales being made out of the same physical square footage in their stores.
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Report: Leading companies must address strategy, capabilities, organization design, culture
A report released by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.
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