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Mobile app Aisle411 provides indoor mapping for Marsh Supermarkets
St. Louis -- Indoor retail mapping platform Aisle411 will provide indoor mapping services to Indianapolis-based Marsh Supermarkets. The retailer seeks to improve the shopping experience for its customers by leveraging the navigation platform via its new Marsh App.
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Report: Target testing in-store college registries
New York -- Target is testing a registry program designed specifically for students heading off to college, according to a report by TheStreet. The college registry, available in some 40 stores, offers a variety of categories, including furniture, storage & organization, electronics, décor, bedding and bath.
The new service is high-tech and student friendly, using iPads instead of in-store kiosks. To select items throughout the store, the customer uses an iPod Touche instead of the typical scanning gun.