There is a lot of talk about retail innovation, but when you get past the hype and buzzwords what is it really all about? Join Lori Mitchell-Keller, senior VP and head of the global industry business unit for SAP, as she explains to Chain Store Age senior editor Dan Berthiaume how retailers are taking advantage of a new wealth of data and leading-edge technologies like omni-channel, mobile and social to meet the real-time needs of an increasingly sophisticated consumer.
Learn what the real innovators are doing and what types of exponential business benefits they are receiving and you can, too!
Click here to take the next step in learning about your organization's level of Innovation. Take the retail Innovation Assessment to see how you compare with your competition.