Rockland, Mass. Tedeschi Food Shops said Monday it has selected Cranston, R.I.-based GoGo Cast to install high-definition Go-Screens in the c-store operator’s Connecticut, Massachusetts, New Hampshire and Rhode Island locations.
GoGo Cast said its digital sign and digital merchandising solution will help Tedeschi Food Shops engage its customers with meaningful and informative content, as well as deliver unique customer and location data to reach a captive in-store audience.
“We're excited to be able to communicate with our customers in real-time with current promotions and compelling content ,” said Joe Hamza, VP sales and marketing for Tedeschi. “GoGo Cast innovative technology not only helps enhance the overall shopping experience, but it also enables us to engage our customers with targeted messages and relevant information.”
The agreement between GoGo Cast and Tedeschi Food Shops calls for installation of the digital displays by the end of the third quarter 2010.
Tedeschi Food Shops operates 190 convenience store locations throughout Massachusetts, New Hampshire, Rhode Island and Connecticut.