Atlanta Mobile-commerce enabler Firethorn Holdings, a subsidiary of Qualcomm, said late Thursday that American Apparel will implement the SWAGG mobile application once it is released for use.
American Apparel will accept the SWAGG mobile application in time for the 2010 holiday season, according to Firethorn.
The SWAGG application will allow consumers to give and get gift cards, receive personalized offers geared to their individual interests, and keep current with their loyalty programs -- all from their mobile device, according to Chip Fishburne, VP financial and merchant services at Firethorn Holdings. “Collaborating with American Apparel, a worldwide apparel company, aligns two brands whose consumers live the mobile lifestyle,” he said.
“We are excited to work with SWAGG as it provides American Apparel with new functionality for our gift card channel,” sai