New York City Pequot Lakes Supervalu has opened in the heart of Minnesota’s lake country. The new supermarket features a rustic design modeled after the area’s numerous vacation cottages and wilderness homes. Designed by Supervalu Store Design Services, the 30,000-sq.-ft. supermarket is outfitted with authentic cabin decor, including split log signage, stacked stone pillars, deer antler chandeliers and even hanging canoes that once belonged to a local resort.
To make the store especially relevant to the Pequot Lakes community, the interior walls are lined with photos of outdoor recreation in the region, each aisle directory is named after a nearby lake and bulletin boards in the dining area give anglers an opportunity to show off their latest catch.
Although Pequot Lakes flies the Supervalu banner, it is actually owned by an independent grocer supplied by Supervalu’s wholesale division.