Indianapolis Simon Property Group, and media specialist Eye announced a new alliance that gives Eye advertising rights, commencing January 1, 2011, to an additional 60 Simon malls in 18 states across the United States.
New properties being added to the mix include retail landmarks such as Roosevelt Field in New York; Lenox Square in Atlanta; Copley Place in Boston; and the Houston Galleria.
The new agreement builds on Eye and Simon's existing business relationship and positions Eye as the number one retail media operator in terms of presence across North America. Eye already holds advertising rights in 103 Simon properties.
"We are excited about broadening our relationship with Eye," said Mikael Thygesen, Simon's chief marketing officer. "Eye is singularly committed to mall media in the United States and has demonstrated a desire to aggressively grow the category. We're looking forward to working with them in the years to come to do just that."
Eye's offering of freestanding advertising directory units are strategically placed in high-traffic locations throughout the mall environment -- including at entrances, near escalators, and in food courts -- ensuring advertisers' messages reach the diverse cross-section of Americans who visit the mall frequently.