Chattanooga, Tenn. CBL & Associates Properties said Thursday that it has implemented a new corporate-wide web strategy that includes a new corporate website, as well as new websites for each of its regional malls throughout the country.
The web strategy features a “complete loop” communication process. According to CBL, the new approach will provide an entirely new look for the websites and introduce more user-friendly options.
“The new websites engage the online visitor by offering a complete collection of information, providing business partners, investors and consumers with the ability to learn more about CBL as well as the individual centers and what each one has to offer,” said Barb J. Faucette, VP mall marketing. “The focus is on function and ease of navigation, as well as expanding online resources.”
For business partners, the web platform enables national and local partners to better reach and communicate with customers at the property, via the website and through the company’s outreach to consumers via social networking.
The mall websites will feature up-to-date store directories, the latest sale activities, events and news information.
“This user-friendly content will make virtual visits to any CBL center even more exciting and informative. Virtual visitors to select CBL centers can register to follow ‘tweets’ or ‘friend us’ on today’s hottest social networking sites,” added Faucette.