Washington, D.C. Americans are expected to spend considerably more this Halloween than they did last year, according to NRF’s 2010 Halloween Consumer Intentions and Actions Survey. Consumers will spend $66.28 on costumes, candy and decorations, up from last year’s $56.31 and comparable to the $66.54 average spend in 2008. Total spending for the holiday is expected to reach $5.8 billion.
Costumes ($23.37) will take up the largest portion of a person’s budget. The data brings good news for retailers who sell costumes: The highest percentage of people in the survey’s history will dress up with four out of 10 people (40.1%) planning to don a costume, up from 33.4% in 2009. (An astounding 11.5% will dress up their pets as well.)
Americans will also spend an average of $20.29 on candy, $18.66 on decoration, and $3.95 on greeting cards. Second only to the winter holidays in terms of plans to decorate, half (50.1%) of consumers celebrating will decorate their home or yard.