Brussels, Belgium Delhaize Group said Friday that sales grew in its fourth quarter as the company rolled out store brands and offering steep sales to keep shoppers away from competitors.
Same-store sales in the United States rose by 2.9% in the quarter, the company said. According to Bloomberg News, analysts were predicting 2.2% growth.
In a statement, CEO Pierre-Olivier Beckers said the company's U.S. operations "continued good revenue momentum" in the fourth quarter.
Beckers said shoppers turned to Food Lion for inexpensive, private-brand material. And the company plans a cost-cutting program that will, in part, be reinvested so Food Lion can keep prices low in 2009.