New York City Macy’s and Kenneth Cole Productions said Tuesday that the tandem will launch an exclusive collection of men’s sportswear this fall.
Under the new agreement, Macy’s will be the sole department store retailer of the new Kenneth Cole Reaction men’s sportswear line within the United States and its territories. The collection will focus on denim, graphic tees and woven shirts, and will be geared to a younger, more price-conscious consumer.
The new collection will launch in September in 150 Macy's stores and online at macys.com. It is ultimately slated to grow to 550 doors, consistent with the existing Reaction brand penetration in other categories.
The launch will include a roll out of new Reaction shop-in-shops in prime locations in Macy’s stores across the country.