Applied Predictive Technologies said Wednesday that Family Dollar has chosen to license APT's Market Basket Analyzer.
According to APT, Family Dollar has been using the Test & Learn over the last several years to optimize strategic initiatives such as labor operations, capital investment, marketing and merchandising.
In October, the retailer expanded to Market Basket Analyzer to capture and analyze transaction log data.
"Family Dollar continuously strives to stay relevant to its customers," said Dorlisa Flur, executive VP and CMO, Family Dollar. "To that end, Family Dollar is expanding its analytic capability by integrating APT Market Basket Analyzer into its decision-making process. The integration of APT Market Basket Analyzer with Family Dollar's existing Test & Learn capability will allow more precise measurement and optimization of marketing and merchandising initiatives, helping Family Dollar to be a compelling place to shop for its customers."