Little Rock, Ark. Vestcom, the leader of integrated shopper marketing solutions and best-in-class provider of business process outsourcing solutions, announced two new hires and restructuring of key executive responsibilities. The changes are designed to support the company’s continued expansion of innovative retailer marketing services that reduce the cost of doing business, engage shoppers, and lift sales for retailers of all sizes.
Key appointments include:
Ed Horton, senior VP business development at Vestcom, will assume responsibility for the strategic initiative of expanding Vestcom’s data-content business, which currently includes Vestcom’s highly successful healthyAisles program, a health and wellness in-store marketing program based on FDA guidelines that provides customized health and nutritional information at the shelf. Ed’s 20-year career at Acxiom, where he held a number of senior roles, makes him well qualified for this assignment.
Mike Zeman, formerly a director at Lake Capital, has joined Vestcom as senior VP client and market development. In this role, Mike will be assuming leadership of the brand sales team and the Integrated Shelf-Edge Marketing Ads (ISMAds) program, shelf-edge communications that combine a supplier’s product image and promotional message with a retailer’s price label to foster increased sales. Zeman will also be responsible for leading efforts to develop partner relationships that enhance Vestcom’s solution offerings. Zeman brings nearly 30 years of experience to Vestcom, having led commercial teams across a number of outstanding marketing and advertising agencies.
Paul Luna joins Vestcom as VP business development. Luna is a 24-year veteran of the consumer packaged industry with companies such as Kraft Foods, Raskas Foods, and 4 Seasons Global/Spongetech. Luna will be responsible for initiating new client opportunities for new business, international, and supplier relationships.