Hoffman Estates, Ill. Sears is kicking off the holiday season early with its “Black Friday Now” program.
Starting on Saturday, and continuing every Saturday until Christmas, Sears will offer discounts to shoppers. The "Black Friday Now" deals were created in response to a customer demand for day-after Thanksgiving doorbuster values earlier in the season.
All "Black Friday Now" events will occur on Saturdays from 7 a.m. until 12 p.m. local time except for this week. Due to Halloween, doorbusters will start on Friday (Oct. 30) at 5 p.m. as a preview event through Saturday 12 p.m. local time.