Seattle Amazon was the top visited retail Web site on Black Friday, receiving 13.55 % of U.S. visits among the top 500 retail Web sites, according to a report by HitWise. This is the second year in a row that Amazon was the top visited site on Black Friday.
Wal-Mart was the second most visited with 11.18 % of visits, followed by Target.com with 5.65%, BestBuy.com with 4.62%. followed by Sears with 2.95%.
Among the top 20 sites visited on Black Friday 2009, the Apple Store saw the largest increase in visits, compared with Thanksgiving day 2009 with a 110% increase. Meanwhile, Staples saw a 47% increase year-over-year and Dell saw a 40% increase. Amazon had a 9% increase.