Chattanooga, Tenn. CBL & Associates Properties said it is teaming up with World Hunger Year for Santa Feeds America, a cause marketing campaign designed to provide meals to families in need and stock empty cupboards across the nation this holiday season.
CBL said the initiative is the only nationwide canned food drive ever conducted by a shopping center developer. More than 80 CBL properties across the country will collect canned food and non-perishable items during November and December for distribution to needy families via local food banks.
“Many families must choose between paying bills and putting food on the table. During this season of giving, we are working with local food banks to promote hunger relief to the hundreds of thousands of shoppers that visit CBL malls,” said Barb Faucette, VP corporate mall marketing for CBL.