Austin, Texas Golfsmith International Holdings announced that its Web site (golfsmith.com) was recognized as one of the top retail sites for customer service and overall customer experience.
The two mystery shopping studies, conducted by the e-tailing group, each benchmarked 100 retail Web sites. Golfsmith was the only company to be recognized in the “top performers” for both studies.
The e-tailing group’s Customer Service Study measured how well a retailer delivers on a variety of attributes, including how easy it is to search for products on a retailer’s Web site; the speed of the checkout process online; if an 800 number is easy to find online; how fast orders are delivered; and much more.
Other retailers recognized included Babycenter, Bluefly, Brooks Brothers, Brookstone, Crutchfield, HP Home and Home Office, Lands’ End and Walmart.