Washington, D.C. The National Retail Federation reported that Easter spending is expected to decline 14% this year, with consumers spending an average of $116.59 on Easter candy, gifts, food and decorations.
The holiday falls on April 12, three weeks later than it did last year. Still, the NRF survey, conducted by BIGresearch, found shoppers are planning to buy less. For instance, shoppers are expected to spend $19.44 on clothing, down from $23.82 last year.
"Many Americans view Easter as the official kickoff to spring," says Phil Rist of BIGresearch. "A later holiday could mean people will take advantage of retailers' Easter promotions as a way to spruce up their spring wardrobe."