Hoffman Estates, Ill. Sears Holdings Corp. plans to open 12 Edwin Watts golf shops within its stores to add to its sporting-goods business, according to a Bloomberg report.
The first Edwin Watts Golf Shop will open at Sears's store in Murray, Utah, on May 31. That will be followed by openings in New York; Virginia; Maryland; Texas; Illinois; Florida; and Kentucky.
"I don't think I've ever met a golfer who doesn't own some Craftsman tools," Edwin Watts CEO John Watson told Bloomberg. "We think there's a real synergy between the brands."
This marks Edwin Watts' first expansion outside of the southern United States, the CEO said. He declined to specify how many more stores the company may open at Sears locations.
The Edwin Watts stores at Sears will range from 2,700 sq. ft. (251 square meters) to 3,000 sq. ft. in size.