Columbus, Ohio Abercrombie & Fitch Co. is suing singer Beyonce Knowles over her plans for a fragrance named after Sasha Fierce, her alter ego.
Abercrombie & Fitch said in a lawsuit filed Tuesday in federal court in Columbus, Ohio, that Knowles' intent to use the name constitutes trademark infringement, unfair competition and deceptive trade practices.
Abercrombie said its Abercrombie & Fitch Trading Co. subsidiary has owned the Fierce trademark since 2002 for its own men's fragrance.
It asks the court to order Knowles to halt her plan to sell a fragrance with a similar name.
Abercrombie said sales of its fragrance have exceeded $190 million. It projects 2009 sales at $64 million.