New York City Tommy Hilfiger Group announced the opening of its global flagship store located at 681 Fifth Avenue in Manhattan. It is the largest Tommy Hilfiger retail store worldwide.
"This opening is an important and tactical move in our efforts to further elevate the brand in both the international community and the United States,” said Fred Gehring, CEO of Tommy Hilfiger Group.
Inspired by modern meets traditional, and based on 20th-century architecture, the 22,000-sq.-ft. store, located in a space that formerly housed Fortunoff, was designed by the Tommy Hilfiger creative team in partnership with Callison Architects, Seattle. The interior features a dramatic, modern centralized staircase that doubles as a viewing platform for a revolving art installation and ascends a total of four levels. Designed digitally, the staircase resembles a floating sculpture that provides continuous views of Fifth Avenue, complete with Brazilian cherry treads and glass railing.
Spanning four floors and a lower level, the store features oil-rubbed bronze metal fixtures as well as a grand restoration of the building's facade to its original Indiana limestone. The first floor, offering men's sportswear, is offset by elegant ivory drapes against walnut panels, channeling the old charm of a library and men's club. Upon walking downstairs, the lower level houses Hilfiger Denim, where customers can find a bar-inspired wrap desk with stools and a seating area -- all set for comfortable lounging.
The second floor presents an extensive selection of men's tailored, runway and accessories, and a glimpse of the main floor and lower level from a glass railing with leather cap. The third floor showcases women's sportswear and is characterized by Tommy Hilfiger-trademark 1960's Venini chandeliers and a Brazilian cherry herringbone floor, while the fourth floor offers the women's runway collection, emphasized by glass doors that open onto a balcony overlooking Fifth Avenue.