New York Charlotte Russe has introduced new interactive shopping technology to address the social-networking and shopping habits of young consumers.
The apparel retailer has implemented a software application (ShopTogether, developed by DecisionStep) that allows shoppers to experience the social benefits of shopping in the real world with their friends online.
Connecting with the top social networks is one of the primary new advances of the application. From the ShopTogether toolbar, shoppers can send friends a link to a specific product or an invitation to shop through Facebook, Twitter, MySpace, e-mail or IM. Once they accept the invitation, ShopTogether connects them for a joint shopping session on the retailer’s Web site. Shoppers can chat, view products, collect mutual favorites and share ideas.
Charlotte Russe first launched the ShopTogether technology last fall.
"Shopping for our customers is a fun, social event," said Emilia Fabricant, president and chief merchandising officer of Charlotte Russe. "They want to play with different looks and get one another's opinion. With the ShopTogether application, we've taken our existing social shopping feature and improved it, making it easier for her to connect with her friends while connecting with our brand."