Burlington, Vt. Ben & Jerry’s is introducing a cleaner, greener freezer for testing in the United States with the hope that it will eventually be approved for long-term use.
The company announced the launch of a pilot project testing hydrocarbon-based freezers that are designed to minimize the freezer’s impact on global warming. The featured technology is currently allowed in every country except the United States.
"This is an important step for our business which we hope will clearly demonstrate that a more environmentally friendly refrigeration technology can work in the U.S. market," said Walt Freese, CEO, Ben & Jerry’s. "The technology is commonplace in Europe with literally millions of home and commercial units in place."
Ben & Jerry’s has approval to test up to 2,000 freezers in the next few years. The debut installation took place in the Ben & Jerry’s Scoop Shop in the Georgetown section of Washington, D.C.