Exterior maintenance is an ongoing challenge for all retailers, particularly during the winter months when many chains have to contend with snow and ice removal. Kevin Dent, CEO of DENTCO, a national exterior services management company, spoke with
Does exterior service get the respect it deserves in the retail community?
No, not in my opinion. Generally speaking, curb appeal plays a significant role in forming first impressions, and is also an important aspect in forming a company’s brand identity. However, it is also one of the first areas to be reduced or eliminated from budgets. The customer’s interior shopping experience is a priority, and exterior assets often play second fiddle to other store upgrades. It is very important that retailers keep in mind that landscaping and parking lots are a substantial investment, and they will cost more in the long term, if not properly maintained.
Now that fall is here, what steps should retailers be taking to prepare their exteriors for the winter months?
Start planning early, and consider hiring DENTCO as your exterior services management (ESM) company to help eliminate any concerns! From snow removal to irrigation and preparation of other assets, there is much that must be completed before winter’s arrival. On our Web site,
What are some of the most common problems retailers face in maintaining their exterior assets?
With reduced facilities and operational staffing, I believe timing and prioritization is the biggest problem many retailers face. These teams only have so many hours in the day, and attempting to manage multiple exterior disciplines (sometimes with minimum knowledge) is an unfair expectation because the physical building and/or guest experience must be their primary focus. The most common problems literally change “with the seasons.” That said, snow-removal management is business-critical and landscaping maintenance services are multi-faceted. Attempting to manage hundreds of vendors is time-consuming and challenging. Again, budgetary decisions influence the degree and timing of “com