Hershey, Pa. The Hershey Co. announced it is closing its Hershey Gifts online and catalog service, effective July 31.
A company spokesman said it is looking into other e-commerce options, including strategic partnerships and licensing agreements.
Hershey's Gifts items are being sold at a 25% discount on sales for delivery through Aug. 14, the site shows.
About 12 Hershey's Gifts employees will lose their jobs, but the company is working to find them other jobs with Hershey Co.