New York City Sears Holdings Corp. is getting a jump on its holiday preparations, according to the Chicago Tribune. The company launched an online boutique called Christmas Lane at Sears.com and Kmart.com. It also set up Christmas decor shops at 372 Sears stores, including one at Woodfield mall in Schaumburg, Ill., the report said.
The Web page features a drawing of a main shopping street covered in snow and Christmas wreaths and an airplane flying a banner that says, "Free shipping for purchases over $75."
Sears typically waits until Nov. 1 to unveil its holiday merchandise, said Sears spokeswoman Natalie Norris-Howser. But with the recession putting a crimp in spending, the retailer is hoping to attract holiday shoppers early.