Retailers across the board are announcing new green initiatives on what seems like a daily basis. Technology partners can help retailers in their quest, allowing them to maximize their power performance.
Juhi Jotwani, director, marketing and strategy, Retail Store Solutions, IBM Systems and Technology Group, Armonk, N.Y., talked with Chain Store Age’s senior editor Deena M. Amato-McCoy about how retailers are leveraging their technology vendors’ “green” expertise. Their advice and offerings enable chains to further enhance retailers’ green commitments, help chains to become better corporate citizens and earn consumers’ trust and loyalty.
Chain Store Age: What are some of the industry trends that are pushing retailers to explore how technology can fuel green initiatives?
Juhi Jotwani: The three trends that have strongly evolved over the last few years include using more electronic solutions, conducting global retailing and focusing on “green.”
Today, these trends are pervasive on a large scale. However, the use of more electronic solutions consumes more power. Energy and pollution created by shipping goods globally is also causing concern. These have a huge impact from a technology perspective and retailers are looking to outside technology partners to meet their green goals.
CSA: What challenges did retailers have in the past in these areas?
Jotwani: Both large and small retailers have three focuses: maximize customer experience regardless of how the shopper interacts with them; reduce the cost of operations; and become a good corporate citizen. At the core of these three is how to use less power and translate this corporate responsibility enterprisewide and to its shopper base.
CSA: How can technology aid in retailers going green?
Jotwani: There are different aspects, but a strong one is power management, or solutions that help retailers use less power to run their businesses. For example, processors incorporated in servers, point-of-sale systems and kiosks utilize power i