El Segundo, Calif.
Fresh & Easy Neighborhood Market said Wednesday that it established a program that will enable customers to recycle holiday cards at each store location. Proceeds from the sale of recycled cards will go to American Forests (www.americanforests.org), a non-profit organization that focuses on planting trees in restoration areas throughout the country.
The recycling program began on Dec. 18 and will continue through the end of Jan. 2008. For every dollar the chain donates to the non-profit organization, American Forests will plant a tree.
"We want to make it easier for customers to make more environmentally friendly decisions," said Tim Mason, CEO, Fresh & Easy. "If everyone in the neighborhood brings their holiday cards back to our stores to be recycled, we can make a big difference."