Washington D.C. TV ads are catching shoppers’ attention in creative ways this year, and according to a survey conducted for the Retail Advertising and Marketing Association (RAMA) by BIGresearch, the top three holiday television advertisements come from Target, Wal-Mart and Macy’s. Retailers rounding out consumers’ top ten favorite holiday TV ads include Best Buy, Sears, Kohl’s, Kmart, J.C. Penney, Publix and Meijer.
Though the results were consistent among most demographics, Best Buy overtook Target for the number one spot in the sought-after 18-24 year-old category. Additionally, Staples made the top-10 list for men, Big Lots made the top-10 list for women and Zales’ ads were in the top-10 for young adults (18-24).
Some consumers admit that holiday ads send them to certain stores and websites, according to the survey. About 17.1% of consumers said that their favorite holiday advertisement persuaded them to shop with a specific retailer. An additional 31.5% of consumers said they already planned to shop there.
Overwhelmingly, young adults were much more likely than other shoppers to say that holiday television ads sent them to specific stores (27.3% compared to 17.1%).