Hoffman Estates Ill. Kmart announced its first-ever 64-hour sale, beginning at 6 a.m. on Dec. 22 and concluding at 10 p.m. on Dec. 24.
"More customers are waiting until the last minute to buy Christmas gifts, so we're trying to make it as easy on them as we can," said Don Germano, senior VP, Kmart retail.
A survey this week from the National Retail Federation, Arlington, Va., suggests that only one in five men have started Christmas shopping, and more than 35 million shoppers have yet to purchase a gift.
The only other time Kmart has been open 24 hours (other than its 24-hour stores) was during the 2002 holiday season.
The sale will take place in more than 1,000 of the 1,387 Kmart stores, depending on local restrictions.