
SOCIAL NETWORKING: Facebook introduced a new shopping service that allows users of the social-networking site to share personal purchase information—from product reviews to discounts—with their friends. Facebook plans to track the online shopping behavior of its members and allow marketers access to the accumulated data.…Loop’d Network, a social-media platform exclusively for online sports communities, launched a new online social community for Pacific Sunwear of California. On Loop’d Network,
MORE WEB 2.0: Brookstone is developing an online 3-D representation of one of its 300 stores. The virtual store closely resembles what one might see in the Second Life simulated world and allows users to move freely through an animated space. When shoppers pause in front of a product in the 3D store, an item description appears, along with a link to a checkout page. The link brings customers to a checkout page on
INDUSTRY CHATTER: Days before the launch of its first U.S. store, Tesco opened the doors of the Fresh & Easy Neighborhood Market chain on the Internet. The U.K.-based grocer provides a tour of its first U.S. store in a video posted on